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Advertising, promotion & supplemental aspects of integrated marketing communications
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Language: English

Book description:

Edition description:
6th ed. of "Advertising, promotion & supplemental aspects of integrated marketing communications".
Publisher: Includes bibliographical references and indexes..
Date: 2003.
Place: Mason, Ohio
Edition description:
Includes bibliographical references and indexes.
Identifiers:
ISBN 10: 0030352711

Number of pages: 650
Language: English


This book describes the following items:

Communication In Marketing, Sales Promotion, Advertising, Direct Marketing,

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