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Promotion management & marketing communications
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Language: English

Book description:

Edition description:
3rd ed. of "Promotion management & marketing communications".
Publisher: Includes bibliographical references and indexes..
Date: 1993.
Place: Fort Worth
Edition description:
Includes bibliographical references and indexes.
Identifiers:
ISBN 10: 0030767482

Number of pages: 682
Language: English

Belonged to:
"The Dryden Press series in marketing" serie.


This book describes the following items:

Communication In Marketing., Sales Promotion., Advertising., Direct Marketing.,

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